motors’ is in the leading position
in eco-friendly car market
Toyota Motors in Korea held ‘Echo party’ exhibit, called ‘beautiful store’, where it displayed newly-designed recycled products.
Toyota motors’ eco –friendly concept car, ‘Prius’
Toyota motors Korea executed ‘Environment school’ which targeted elementary students and their parents from 2006.
1. Executive Summary
Throughout this report such aspects like how the product strategy concluded with a successful
effect in the market and the different stages until becoming a successful deal are going to be
mentioned. Also it explains the 3 factors of SOUL's customer's services plans, the development of
the CUV market, the innovative design. If you pay close attention to other car
designed buildings and communities that can give environment improving quality of life and presented LEED (Leadership in Energy and Environmental Design) certification program considering environment and social in 2000. Besides, BREEAM in the United Kingdom, CASBEE in Japan etc. are made and practiced considering own countries. Accordingly, Korea have developed and practiced GBCC (Green Building
IB Strategies based on 4P
In France and China
03 / IB Strategies – Lolita Lempicka in France
Product strategy
Emphasized ladyishness
☞Hired talented designers and staffs from local
Round and spherical shape of containers symbolized ladyishness
☞container design grabbed women’s attention
“Efficient”
Price strategy
Relatively higher labor cost than Korean w
What is a GSCM?
Integrating Environmental Thinking into Supply Chain Management, including
Productdesign
Material sourcing and selection
Manufacturing processes
Delivery of the final product to the customers
End-of-life management of the product after its useful life
Energy-saving facility investment tax deduction
Deduct 10% of corporate tax when local company invest in energy-sav
production plant based in India in 1996, which signifies the company’s expansion towards the global automobile market. Ever since, with the transition of the company’s leadership from Chung Ju-Yong to his son, Chung Mong-Koo, the development of the company in terms of brand-image, productdesign and quality, sales, value and its market share has been on the upswing with some consistency. Hyun
examine and grade qualities of divers clothing products
solves little problems such as removing little spots on clothing by using solutions
records number of poor clothings and reasons for those inferiority.
Related companies- WOOSUNGCHEMICAL
fabric designers who only use knit.
Knit designs are very dependent on the technology
Cut out three articles from either a newspaper or mag
design attracts customers.
3. Morning Hoo - The most popular smoking cessation device. It distributes and promotes the products mostly from TV home shopping. Since it is a smoking cessation device, it does not deliver any nicotine to smokers. Therefore, only those who want to quit smoking are interested.
4. Zeros Air - The first e-cigarette obtained FDA certificate. Like Morning Hoo, it's a
All of the top, middle, and bottom side of an umbrella were important considerations. Through many times of experiments, we decided to use one straight lighted LED, and it was located at the bottom since it would be more easily noticed.
In the process of making an actual product, new constraints were considered or were solved naturally. First of all, number of piezoelectric sheets were limited
product lines naturally increasing the brands image.
2) Product
It was the quality of the product which contributed to maintaining the high price. Focusing on high quality and unique design, Bean Pole was not hit by the severe competition which overflowed in the 90s in casual brand industries. With combination of fabrics, standardization of colors, and design map using fabric and colors Be